Creativity in product innovation
Auteur :
Goldenberg, Jacob / Mazursky, David
Éditeur :
Cambridge University Press
ISBN :
9780521002493
Date de publication :
3 janv. 2002
Dimensions :
24,7 x 17,5 x 1,3 cm
Poids :
480 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Creativity in Product Innovation describes a remarkable technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.