Product innovation: leading change through integrated product development
Auteur :
Rainey, David L.
Éditeur :
Cambridge University Press
ISBN :
9780521066013
Date de publication :
19 juin 2008
Dimensions :
22,9 x 15,2 x 3,4 cm
Poids :
1010 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques.