Crafting strategy: embodied metaphors in practice
Auteur :
Heracleous, Loizos / Jacobs, Claus D.
Éditeur :
Cambridge University Press
ISBN :
9780521116558
Date de publication :
2 juin 2011
Dimensions :
23,5 x 16,0 x 1,7 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.