Service-dominant logic: premises, perspectives, possibilities
Auteur :
Lusch, Robert F. / Vargo, Stephen L.
Éditeur :
Cambridge University Press
ISBN :
9780521124324
Date de publication :
30 janv. 2014
Dimensions :
24,6 x 17,3 x 1,5 cm
Poids :
460 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.