Quantitative models in marketing research
Auteur :
Franses, Philip Hans / Paap, Richard
Éditeur :
Cambridge University Press
ISBN :
9780521143653
Date de publication :
10 juin 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
360 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.