Smart products, smarter services: strategies for embedded control
Auteur :
Cronin, Mary J.
Éditeur :
Cambridge University Press
ISBN :
9780521147507
Date de publication :
19 août 2010
Dimensions :
22,8 x 15,1 x 1,6 cm
Poids :
570 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.