Emerging multinationals in emerging markets
Éditeur :
Cambridge University Press
ISBN :
9780521160186
Date de publication :
22 juil. 2010
Dimensions :
22,4 x 15,0 x 2,3 cm
Poids :
730 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today's global economy.