Principles and practice of social marketing: an international perspective
Auteur :
Donovan, Rob / Henley, Nadine
Éditeur :
Cambridge University Press
ISBN :
9780521167376
Date de publication :
28 oct. 2010
Dimensions :
24,6 x 19,0 x 2,5 cm
Poids :
1110 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.