Pragmatic strategy: eastern wisdom, global success
Auteur :
Nonaka, Ikujiro / Zhu, Zhichang
Éditeur :
Cambridge University Press
ISBN :
9780521173148
Date de publication :
24 mai 2012
Dimensions :
22,8 x 15,2 x 2,4 cm
Poids :
860 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and solving strategic problems. It draws on Confucian teaching, American pragmatism and Aristotelian practical wisdom, as well as business cases across industries and nations, particularly from emerging economies.