Strategic management of innovation and design
Auteur :
Le Masson, Pascal / Weil, Benoît / Hatchuel, Armand
Éditeur :
Cambridge University Press
ISBN :
9780521182430
Date de publication :
9 sept. 2010
Dimensions :
24,4 x 17,0 x 2,5 cm
Poids :
770 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.