Principles and practice of social marketing: an international perspective
Auteur :
Donovan, Rob / Henley, Nadine
Éditeur :
Cambridge University Press
ISBN :
9780521194501
Date de publication :
28 oct. 2010
Dimensions :
25,2 x 19,5 x 2,8 cm
Poids :
1270 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.