Service-dominant logic: premises, perspectives, possibilities
Auteur :
Lusch, Robert F. / Vargo, Stephen L.
Éditeur :
Cambridge University Press
ISBN :
9780521195676
Date de publication :
30 janv. 2014
Dimensions :
24,9 x 17,5 x 2,0 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.