Corporate social strategy: stakeholder engagement and competitive advantage
Auteur :
Husted, Bryan W. / Allen, David Bruce
Éditeur :
Cambridge University Press
ISBN :
9780521197649
Date de publication :
11 nov. 2010
Dimensions :
22,9 x 15,2 x 2,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.