Economic theory of product differentiation, the
Auteur :
Beath, John / Katsoulacos, Yannis
Éditeur :
Cambridge University Press
ISBN :
9780521335522
Date de publication :
22 févr. 1991
Dimensions :
22,9 x 15,3 x 1,8 cm
Poids :
323 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability.