Global competitive strategy
Auteur :
Spulber, Daniel F.
Éditeur :
Cambridge University Press
ISBN :
9780521367981
Date de publication :
14 juil. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
490 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.