Future of the mass audience, the
Auteur :
Neuman, W. Russell
Éditeur :
Cambridge University Press
ISBN :
9780521424042
Date de publication :
29 nov. 1991
Dimensions :
22,8 x 15,2 x 2,6 cm
Poids :
361 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.