New public, the: professional communication and the means of social influence
Auteur :
Mayhew, Leon H.
Éditeur :
Cambridge University Press
ISBN :
9780521484930
Date de publication :
4 sept. 1997
Dimensions :
22,9 x 15,2 x 2,0 cm
Poids :
510 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.