Serious money: fundraising and contributing in presidential nomination campaigns
Auteur :
Brown, Clifford W. / Powell, Lynda W. / Wilcox, Clyde
Éditeur :
Cambridge University Press
ISBN :
9780521497800
Date de publication :
29 sept. 1995
Dimensions :
22,9 x 15,2 x 1,2 cm
Poids :
300 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.