New multinationals, the: spanish firms in a global context
Auteur :
Guillén, Mauro F. / GarcÃa-Canal, Esteban
Éditeur :
Cambridge University Press
ISBN :
9780521516143
Date de publication :
23 sept. 2010
Dimensions :
23,5 x 15,8 x 2,0 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.