Construction of preference, the
Éditeur :
Cambridge University Press
ISBN :
9780521542203
Date de publication :
28 août 2006
Dimensions :
23,4 x 15,3 x 3,9 cm
Poids :
1092 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.