Television and its viewers: cultivation theory and research
Auteur :
Shanahan, James / Morgan, Michael
Éditeur :
Cambridge University Press
ISBN :
9780521587556
Date de publication :
9 sept. 1999
Dimensions :
22,9 x 15,3 x 1,9 cm
Poids :
470 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.