Regional multinationals, the: mnes and 'global' strategic management
Auteur :
Rugman, Alan M.
Éditeur :
Cambridge University Press
ISBN :
9780521603614
Date de publication :
6 janv. 2005
Dimensions :
24,6 x 17,0 x 1,6 cm
Poids :
460 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.