Managing services
Auteur :
Nankervis, Alan / Miyamoto, Yuki / Taylor, Ruth / Milton-Smith, John
Éditeur :
Cambridge University Press
ISBN :
9780521606516
Date de publication :
27 oct. 2005
Dimensions :
25,4 x 17,8 x 2,0 cm
Poids :
660 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.