Cracking the ad code
Auteur :
Goldenberg, Jacob / Levav, Amnon / Mazursky, David / Solomon, Sorin
Éditeur :
Cambridge University Press
ISBN :
9780521675970
Date de publication :
9 avr. 2009
Dimensions :
24,6 x 17,5 x 1,0 cm
Poids :
370 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.