Theory of the firm for strategic management: economic value analysis
Auteur :
Becerra, Manuel
Éditeur :
Cambridge University Press
ISBN :
9780521681940
Date de publication :
5 févr. 2009
Dimensions :
22,3 x 15,2 x 1,5 cm
Poids :
500 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.