How to price: a guide to pricing techniques and yield management
Auteur :
Shy , Oz
Éditeur :
Cambridge University Press
ISBN :
9780521715645
Date de publication :
14 janv. 2008
Dimensions :
25,5 x 17,5 x 2,0 cm
Poids :
770 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.