Language management
Auteur :
Spolsky, Bernard
Éditeur :
Cambridge University Press
ISBN :
9780521735971
Date de publication :
2 avr. 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
430 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book develops a theory of language management based on research on the family, religion, the workplace, the media, schools, legal and health institutions, the military and government. A model is developed that makes sense of the various forces involved in managing language, and clarifies why it is such a difficult enterprise.