Shipping strategy: innovating for success
Auteur :
Lorange, Peter
Éditeur :
Cambridge University Press
ISBN :
9780521761499
Date de publication :
23 juil. 2009
Dimensions :
22,9 x 15,2 x 2,3 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Traditional shipping companies are being replaced by new, more specialized companies with more strategic clarity and managerial focus. In this book, Peter Lorange draws on his extensive experience in the shipping industry to show how companies can devise strategies for future success.