Models of opportunity: how entrepreneurs design firms to achieve the unexpected
Auteur :
George, Gerard / Bock, Adam J.
Éditeur :
Cambridge University Press
ISBN :
9780521765077
Date de publication :
16 févr. 2012
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The time has come to overhaul what we know about entrepreneurship and business models. This book links scholarly research on business models and organisational design to the reality of building entrepreneurial firms. It provides actionable advice based on a deeper understanding of how business models function and change.