Myth of the ethical consumer hardback with dvd, the
Auteur :
Devinney, Timothy M. / Auger, Pat / Eckhardt, Giana M.
Éditeur :
Cambridge University Press
ISBN :
9780521766944
Date de publication :
29 juil. 2010
Dimensions :
23,4 x 15,7 x 1,8 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.