Value of arts for business, the
Auteur :
Schiuma, Giovanni
Éditeur :
Cambridge University Press
ISBN :
9780521769518
Date de publication :
19 mai 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
610 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.