Enterprise-wide strategic management: achieving sustainable success through leadership, strategies, and value creation
Auteur :
Rainey, David L.
Éditeur :
Cambridge University Press
ISBN :
9780521769808
Date de publication :
3 déc. 2009
Dimensions :
25,5 x 18,0 x 3,0 cm
Poids :
1170 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success.