Quantitative models in marketing research
Auteur :
Franses, Philip Hans / Paap, Richard
Éditeur :
Cambridge University Press
ISBN :
9780521801669
Date de publication :
9 août 2001
Dimensions :
25,3 x 17,5 x 1,9 cm
Poids :
603 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.