Winning message, the: candidate behavior, campaign discourse, and democracy
Auteur :
Simon, Adam F.
Éditeur :
Cambridge University Press
ISBN :
9780521807333
Date de publication :
9 mai 2002
Dimensions :
23,6 x 15,7 x 1,7 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.