Strategic alliances as social facts: business, biotechnology, and intellectual history
Auteur :
De Rond, Mark
Éditeur :
Cambridge University Press
ISBN :
9780521811101
Date de publication :
19 juin 2003
Dimensions :
23,6 x 16,1 x 2,1 cm
Poids :
526 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mark de Rond examines the social dimension of strategic alliances and the importance of the individuals involved. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with mainstream strategic management literature to provide a refreshing and thought-provoking analysis.