Reaching the interactive customer: integrated services for the digital world
Auteur :
Tomsen, Mai-lan / Faith, Ron
Éditeur :
Cambridge University Press
ISBN :
9780521816700
Date de publication :
31 mars 2003
Dimensions :
22,8 x 15,2 x 1,4 cm
Poids :
253 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices.