How voters decide: information processing in election campaigns
Auteur :
Lau, Richard R. / Redlawsk, David P.
Éditeur :
Cambridge University Press
ISBN :
9780521848596
Date de publication :
26 juin 2006
Dimensions :
22,9 x 15,2 x 2,4 cm
Poids :
710 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.