Intellectual property for managers and investors: a guide to evaluating, protecting and exploiting ip
Auteur :
Frank, Steven J.
Éditeur :
Cambridge University Press
ISBN :
9780521851060
Date de publication :
23 févr. 2006
Dimensions :
24,4 x 17,0 x 1,3 cm
Poids :
539 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.