Global competitive strategy
Auteur :
Spulber, Daniel F.
Éditeur :
Cambridge University Press
ISBN :
9780521880817
Date de publication :
2 juil. 2007
Dimensions :
25,3 x 18,2 x 2,0 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.