Trade marks and brands: an interdisciplinary critique
Éditeur :
Cambridge University Press
ISBN :
9780521889650
Date de publication :
12 juin 2008
Dimensions :
23,4 x 15,6 x 3,2 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An examination of the nature and function of trade marks and brands, and the scope of their legal protection. Linguists, anthropologists, sociologists, business historians and philosophers provide their views on brands, and their legal counterparts explore the implications of their insights for trade mark law.