Sports and entertainment management
Auteur :
Kaser, Ken
Éditeur :
Kaser, KenBrooks, John,
ISBN :
9780538438292
Date de publication :
17 avr. 2004
Dimensions :
27,6 x 21,6 x 1,1 cm
Poids :
629 g
Langue :
Anglais
Pays d'origine :
USA
Helps you learn marketing and business management while focusing on sports. This book uses topics in the sports and entertainment industries to cover the basic functions of management as outlined in national and state standards. It provides information about leadership, finance, product and people management, customer relations, sales, and more.