Strategic management of technology and innovation, international edition
Auteur :
White, Margaret
Éditeur :
White, MargaretBruton, Garry,
ISBN :
9780538481731
Date de publication :
30 sept. 2010
Dimensions :
23,5 x 18,8 x 1,7 cm
Poids :
634 g
Langue :
Anglais
Pays d'origine :
USA
Explores the fundamental connections linking core business strategy, technology, and innovation. This text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.