International marketing
Auteur :
Kleindl, Brad
Éditeur :
Kleindl, Brad
ISBN :
9780538729154
Date de publication :
4 mai 2006
Dimensions :
27,5 x 21,7 x 1,4 cm
Poids :
684 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for anyone seeking success in the business world, this book combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that prepares you to conquer any challenge that you may encounter.