Consumer behavior: science and practice, international edition
Auteur :
Kardes, Frank / Cline, Thomas / Cronley, Maria
Éditeur :
Cengage Learning, Inc
ISBN :
9780538746861
Date de publication :
5 avr. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
820 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.