Management of strategy, the: concepts and cases, international edition
Auteur :
Ireland, R. Duane
Éditeur :
Ireland, R. DuaneHoskisson, Robert E.,Hitt, Michael A.,
ISBN :
9780538753197
Date de publication :
1 avr. 2010
Dimensions :
25,4 x 20,3 x 3,0 cm
Poids :
1542 g
Langue :
Anglais
Pays d'origine :
USA
Helps you introduce strategic management. This book provides an analysis of strategic management. It helps you integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management to establish sustained competitive advantage.