Introduction to marketing
Auteur :
Mc / McDaniel, Carl / McDaniel, CarlHair, Joseph F.,Lamb, Charles W.,
Éditeur :
Cengage Learning, Inc
ISBN :
9780538754873
Date de publication :
5 avr. 2010
Dimensions :
27,6 x 21,8 x 2,5 cm
Poids :
1560 g
Langue :
Anglais
Pays d'origine :
USA
Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.