Real toy story, the: inside the ruthless battle for britain's youngest consumers
Auteur :
Clark, Eric
Éditeur :
Transworld Publishers Ltd
ISBN :
9780552779555
Date de publication :
17 juin 2013
Dimensions :
19,8 x 12,7 x 2,1 cm
Poids :
230 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. This book exposes the truths behind Britain's favourite toys.