Qualitative market research: a practitioner's and buyer's guide
Auteur :
Gordon, Wendy / Langmaid, Roy
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566051159
Date de publication :
23 juin 1988
Dimensions :
24,4 x 16,9 cm
Poids :
768 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.