Marketing training services
Auteur :
Linton, Ian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566075490
Date de publication :
16 oct. 1997
Dimensions :
24,6 x 17,4 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Ian Linton’s book shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.