New guide to identity, the: how to create and sustain change through managing identity
Auteur :
Olins, Wolff
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566077371
Date de publication :
28 févr. 1996
Dimensions :
24,4 x 20,0 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.